Cookie Policy

This Cookie Policy explains how Upgradient Private Limited ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website. By continuing to browse our website, you acknowledge the use of cookies as described in this policy.

What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the website owners.

Cookies can be "persistent" (remaining on your device until they expire or you delete them) or "session" cookies (deleted when you close your browser). They can be set by the website you are visiting ("first-party cookies") or by third parties whose services the website uses ("third-party cookies").

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as page navigation, secure access, and basic site features. The website cannot function properly without these cookies.

• Session management and authentication state
• Security tokens and CSRF protection
• User preference storage (e.g., theme selection)

Analytics Cookies (PostHog)

We use PostHog as our analytics tool to understand how visitors interact with our website. PostHog helps us measure traffic patterns, identify popular content, and improve the overall user experience. These cookies collect information in an aggregated and anonymised form.

• Pages visited and time spent on each page
• Navigation paths through the website
• Browser type, device type, and screen resolution
• Referring website or source of traffic
• General geographic location (country/city level)

Functional Cookies

These cookies allow the website to remember choices you make and provide enhanced, personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

• Theme preferences (light/dark mode)
• Language and region settings
• Previously submitted form data for convenience

Purpose of Each Cookie Type

Essential Cookies

Purpose: To ensure the website operates correctly and securely. Without these cookies, services you have asked for cannot be provided.

Duration: Session cookies are deleted when you close your browser. Persistent essential cookies may last up to 12 months.

Analytics Cookies

Purpose: To collect anonymous statistical data about how visitors use our website, enabling us to improve site performance and content relevance. PostHog processes this data on our behalf.

Duration: Analytics cookies typically persist for up to 12 months from your last visit.

Functional Cookies

Purpose: To remember your preferences and settings, providing a more personalised browsing experience on return visits.

Duration: These cookies typically persist for up to 12 months or until you clear your browser data.

Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies. The third-party services we use include:

• PostHog — Web analytics and product insights. PostHog may set cookies to distinguish unique users and track session activity. For more information, visit PostHog's privacy policy.

We regularly review the third-party services we use and aim to minimise the number of third-party cookies placed on your device.

Managing Cookies

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these in the "Options" or "Preferences" menu of your browser. You can set your browser to:

• Block all cookies
• Accept only first-party cookies
• Delete cookies when you close your browser
• Notify you when a website sets a cookie

Opting Out of Analytics

If you wish to opt out of analytics tracking by PostHog, you can use browser extensions that block tracking scripts, enable "Do Not Track" in your browser settings, or use your browser's private/incognito mode.

Consequences of Disabling Cookies

Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled without impacting core site features. If you disable all cookies, some parts of the website may not work as intended.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Company: Upgradient Private Limited
• Email: contact@upgradient.com
• Location: Hyderabad, Telangana, India

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies.